SINGLE-DAY SEMINAR
Building Your Author Brand With Newsletters
Why you need a newsletter and how to start one
A 90-minute seminar with Erin Dionne, working author and creative writing professor, on what a newsletter does for you and your books.
DATE
October 20, 2026
TIME
7-8:30pm
FORMAT
Online + Recorded
PRICE
$35
*Early bird $30 through Sept 22nd.
Everyone tells you to start one. Nobody tells you what to include.
You're an author. Maybe you're published, maybe not. Everyone says you need a newsletter, but almost nobody tells you what to write about or how often to send it. And what does a newsletter actually do for you? For your books? Where do you even begin??
Join Erin Dionne for an evening that covers it all: the benefits of a newsletter, how to think about content, which services are worth using, and how to get your newsletter off the ground. You'll leave with content ideas and a list of resources, the tools you need to get started.
SEMINAR OVERVIEW
FOR YOU IF
You've been told you need a newsletter and you're not sure why.
You started one and lost momentum.
You want to know what to put in it and how often to send it.
YOU’LL LEAVE WITH
Content ideas and a list of resources.
A clearer sense of what a newsletter does for you and your books.
MEET THE FACULTY
ERIN DIONNE
Middle-grade novelist, picture book author, and creative writing professor. Author of Moxie and the Art of Rule Breaking (Edgar Award finalist), the Shiver-by-the-Sea chapter book series, Balletball, and others. Longtime Whale Rock faculty.
Save your spot. Register today.
Registration includes the live 90-minute session and a recording you can revisit. Educators and librarians receive a 10% discount. Contact us before booking.