Newsletters 101: Why, How, and What
Erin Dionne
Tuesday, June 30, 2026
7:00 - 8:30 PM EST | Online | Recorded
Level: All Levels
How do you build your author brand? Wether you’re published or not yet published, there is a lot of pressure to create an online presence for yourself. “Everyone” tells you that you should start some sort of newsletter. But why do you need one and where do you begin?
Join Erin Dionne for an evening exploring what a newsletter can actually do for you and your books. You’ll explore how to start one, what to include, and how often to send your newsletter out to your mailing list.
Erin will including content ideas, what newsletter services are available, and how to get yours off the ground. Participants will leave with resources and ideas to think through and develop their own newsletter style.
As an author, you’re also running a small business of sorts. Don’t miss out on this practical seminar, designed to help you market yourself and your books.
This Workshop is For You If:
You are considering starting an author newsletter or substack.
You already have an author newsletter or substack that you’d like to enhance.
You are a published or unpublished author, looking for more exposure and marketing opportunities.
You’ll Complete This Workshop With:
Content ideas for your newsletter
A list of resources that can be helpful to you in the building of your newsletter
A better understanding of the benefits of newsletters and how to build your own